By Rekha Menon

Government Schemes for MSMEs

Starting a business requires entrepreneurs to work hard, be dedicated and passionate about realising their business dreams and on this entrepreneurial journey entrepreneurs can do with all the assistance that they can get.

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By Dr. Bobby Sarah

Life's best lessons are often learned from the worst mistakes

As the business year closes we all have the task of looking at our books of accounts, calculating taxes and tallying the balances. Developing a financial strategy is important to keep your business healthy.

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By Dr. Bobby Sarah

Customer Perception and Behaviour

The human mind is anything but simple. But the mind is where marketing happens for you and your customers. So in order to do an effective job marketing your products and your company, you have to get an insightful understanding of the minds of your customers.

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By Dr. Bobby Sarah

Become the Best version of yourself !!

The only constant in life is change. As a business owner we are all looking forward to a great year and are setting goals for 2022. How can we achieve the success we are looking forward to

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